America’s Idol.
- At April 8, 2007
- By ken
- In design / video
Easter rocking this weekend at NewSpring. I don’t know the numbers, but there were tons of folks at our two Saturday services yesterday, and the team did an incredible job. You can watch it online this week if you weren’t able to come.
For the opener, we tried something with a different feel to better set up Perry’s message. After discussing what we needed to do, I had the “uh, what did we just volunteer for?” panic until DJ found what we needed… a nice underwater cannister. Then Will went sailing with Commodore Joe Hall to get the water and submersion footage needed to pull it off.
View the result, America’s Idol “Jonah” open (Quicktime, 1.5Mb)
Tech details, small Sony DV cam, post treated in After Effects with Magic Bullet and some tinting, hand-tracked motion (nothing fancy, just pixel by pixel) and some stock bubbles for effect. Audio post-produced.
Special bonus feature, view the design notes here.
Junior
1) Love the opener
2) It is really cool to see the design notes, then the finished product. Do this more often?
Tim Anderson
Cool opening. 1 question: where do you get your stock footage?
ken
Tim, the only stock element used were the light bubbles just as the camera goes under water, and it came from Digital Juice’s Video Traxx collection. Everything else was shot by Will with a cheap miniDV camera in an underwater housing. He literally hung off the side of a boat. After 5 takes, he had it!
Justin
to reiterate Jr, i like the tech details at the bottom… great opener.
candice or whitley
love it.